Complete Men’s Guide to Black-Tie Dress Code

So you’ve got an invitation to a black-tie event. That’s great; however, you need to know a specific dress code to enter. So, to ensure you qualify for entry and look the best, we’ve created this blog post.

Here, you’ll learn everything from the essentials to the tips that subtly make you the best-dressed man in the room. If that sounds interesting, then keep on reading.

Go With a Tuxedo

There’s only one proper way to go to a black-tie event: a tuxedo. It’s not an ordinary black suit. Instead, it has unique lapels, which make it look more formal. However, that doesn’t mean you must wear your regular black tuxedo.

Instead, you can add some distinction, like going with a dark blue or red one. Also, if you could find a tuxedo with velvet, then you’ll look even better.

Match Your Metals

When picking a dress watch for your outfit, one thing is vital to get right. And that thing is to make sure your metals match other metallic objects. That would be your belt buckle and cufflinks.

It shows that you notice small details, making you look better.

Go With a Proper Shirt

No tuxedo is complete without a dress shirt. However, you should invest in something proper instead of putting on an H&M dress shirt. And if you want my two cents, then the best tuxedo shirts come from Eton.

Each one is made with high-quality materials and looks good!


And that’s how you should dress when invited to a black-tie event! So ensure you follow these three tips, and then you’ll be the best-dressed man in the room.

3 Reasons to Visit Copenhagen

Denmark is more than just a northern country. Actually, it’s full of life and exciting places. And that statement is highly accurate for its capital Copenhagen. So while it might be more appealing to go to an Italian beach and get a tan, you might want to reconsider.

Are you not convinced yet? Keep on reading to find out?

#1 – To Experience the Classic Sights

Each city has its classics to check out, and Copenhagen is no different. This city is vibrant and has some incredible places every tourist must visit. These include the beautiful Tivoli gardens and the impressive Rosenborg Castle.

#2 – To See Unique Sightseeings

However, that doesn’t mean that Copenhagen’s only sightseeings are castles and gardens. That’s far from the truth! Instead, there are quite multiple places you won’t see anywhere else in the world.

For example, there’s Copenhill. It’s a multipurpose building where you can ski and visit the cafe. And on the background, this ski resort will produce clean energy. Quite remarkable, isn’t it?

But there’s more! Copenhagen has made some islands with trees in the sea to become even greener. And you can visit and relax on them when you get a rowboat with you.

#3 – To Visit Christiania

In the heart of Copenhagen, you can also visit an exciting place called Christiania. It’s an international community and commune with around 800 to 1000 residents. While it might have been a place of controversy for the Danish society, it has a rich history and exciting culture.


And these were the three reasons why you should go to Copenhagen. If that convinced to visit this exciting city, then a place to stay during your vacation would be VILLA COPENHAGEN/! It’s a nice luxurious place to stay!

2 Reasons Why Background Music is Extremely Important For Your Local Business

Running a business is hard. So, for this reason, every entrepreneur is looking for ways to make their company perfect.

  • They learn and create excellent marketing
  • They make sure that their branding is on point
  • And so on.

But one thing that is often overlooked is the background music they play. That’s because many don’t know how powerful it actually is.

Would you like to know that? If so, then continue reading to find out!


Reason #1 – Background Music Is An Important Part of Branding

Whenever a potential customer enters your store, you want to make sure that this feels like your store is made for them. And most successful ones put a lot of effort into creating this feeling. And a significant part, apart from store aesthetics, is the music they blast on their speakers.

So instead of just blasting the music you like, I highly suggest you play something that suits your audience. Just think about it; you might not want to play heavy metal when you own a pharmacy.

It just doesn’t suit the place, which will scare off the customers.

Reason #2 – Your Customers Care About Music More Than You Think

But the biggest reason why it’s essential to play the right music is that your customers notice and care a lot about it. Don’t believe me? Well, check out these interesting statistics:

  • About 84.5% of people notice background music in stores
  • 40.8% of customers stay longer in your business if they like what they’re hearing.

So instead of blasting the same old music, make sure you play something that your customers care about.


And these are the two reasons why you need to pick excellent background music for your business. And if you’re looking for the best way to do that, then I highly recommend you to try out Soundtrack Your Brand! With them, you’ll be able to play hundreds of licensed songs without fearing any legal trouble.

4 Essential Metrics Every eCommerce Entrepreneur Needs To Track


Data is essential for any business.

If you don’t have accurate data, you won’t be able to draw unbiased conclusions on the state of your company and make good decisions. And eCommerce businesses are no exceptions!

So in this blog post, we’ll be going through the four essential metrics that every entrepreneur needs to track so they can stay profitable. If that sounds interesting, then keep on reading.

#1 – Conversion Rate

That is probably the most important metric of them all. That will show you how well your sales funnel works. Most businesses have a conversion rate between 3-5%. So if it’s lower than that, then there might be some problems with your sales strategy.

#2 – Checkout Abandonment Rate

One of the problems might be your checkout abandonment rate. If more than 50% of interested buyers leave your checkout, you should inspect why it doesn’t convert. There are many possible reasons:

Maybe the checkout process is too complicated?
Maybe the shipping costs are too high?

Whatever it is, solve the solution and see if your changes had any impact. If they did, then good job, but if they didn’t, you need to keep looking for problems.

#3 – Average Order Value

Next up is AOV (also known as average order value)! This metric is vital as it shows how much an average customer spends on your store per order. The bigger the number, the better.

That way, you can spend a bit more money to acquire a new customer!

#4 – Customer Lifetime Value

Another crucial statistic you need to track is your customer lifetime value. That shows how much an average client spends on your store. And the higher the number, the better it is.

So if you want to increase it, I highly suggest you get complimentary products that you can sell to them later. Remember, it is easier to sell to an existing client than a new one.


And those were the four essential statistics that every eCommerce entrepreneur needs to track. However, looking at the analytics can be pretty time-consuming, as you’ll have to check out different platforms.

So instead of wasting your precious hours, why not try out Funnel? With it, you can look at your statistics in one place. For more information about click the link here:!

What Materials to Use For Your Custom Sticker?

When making stickers, one of the most important things you should consider is using suitable materials for them. They will easily fall off the surface or lose their look if you don’t. But how can you be sure that the materials you use are the right ones?

Continue reading to find out!

Indoor and Laptop Stickers

If you’re making stickers for indoor items like a mirror, your laptop, walls, it’s fortunately relatively easy. When you can, make sure you buy one with white vinyl. That will stay looking great for a while.

Also, you don’t need to choose anything with a strong adhesive. Probably you’re not going to move it around, so an adhesive that doesn’t leave any marks would be preferable.

Car Stickers

Whether you’re looking to stick it onto your windshield or bumper, you’re going to need to make sure you’ve got the suitable materials.

Since this sticker will go through more wear and tear, you’ll have to make sure that you pick vinyl that is waterproof. That will ensure your sticker won’t fall off on the next rainy day.

Also, make sure that it has a solid adhesive and that your sticker is UV-resistant.

Hard Hat Stickers

For bikers or construction workers who are looking to personalize their helmets, I recommend you follow the same material as with a car sticker. The only difference I’d do is make sure that the vinyl is also scratchproof, so an accident won’t ruin its look.


And that’s how you choose the right materials for your specific sticker. If you’re looking to print your own stickers, I highly recommend trying out stickerapp. There they print their stickers in the highest quality possible. You can learn more by clicking this link:

3 Unique Things You Must Do in Denmark

So you’re traveling to Denmark? That’s amazing, but you’re not sure how to fill your time in this northern European country? Well, don’t worry, as in this blog post, you’ll discover three unique activities you just must do before you leave Denmark.

So if that sounds interesting, then keep on reading.

#1 – Sail on a Viking Long Boat

Would you like to experience what it was like to be the feared Vikings? If you do, then I have something that’s made just for you. When you visit the Viking Ship Museum, you’ll be able to climb aboard and sail with a replica Viking longboat and see how life was during raids.


#2 – Hike to Rubjerg Knude Lighthouse

Do the seas make you sick? Well, then you might enjoy this activity a bit more. The Rubjerg Knude Lighthouse used to be operational until 1968. Now it’s abandoned and will soon be buried under the sandy beaches.

So instead of waiting for it to happen, try out hiking on it and seeing the beautiful scenery.

#3 – Ski down a slope in Copenhagen

Not everywhere you can go skiing down a slope in the capital city! Well, in Copenhagen, that’s all possible thanks to the fascinating Copenhill, which has multiple uses. For example, the Copenhill is actually a waste-to-energy plant. Quite remarkable, isn’t it?


And those are the three activities you must do in Denmark. However, if you’re still looking for a place to stay, then may I suggest staying in <a href=>hotel copenhagen centrum</a> named Villa Copenhagen.

How to give your business a flying start

You’ve just started your business and it feels you’re almost there. However, that feeling can be deceiving, because you’ve only… well, started.

There are many things to get done in order to get from just starting to successfully operating, but thankfully there are great tools and services available to help you get exactly the type of flying start that you’re dreaming of.


It’s tempting to try and manage everything by yourself, to get it just right and to save money. However tempting it’s also a trap. There is simply too much to do and trying to do all the mundane, routine tasks on your own will simply consume you and leave no time left for what you set out to actually do from the beginning.

Get some modern tools! There are great automated (and cheap) online tools for managing all your administration, including accounting, invoicing and banking. Also, you should forget about maintaining your own office and get a rented space with all the services included.

Working from home is great, but so is being able to escape to the office for business meetings or simply to get out of home for a few hours.


Too many businesses fail due to a lack of marketing. In today’s world you’ll get almost nowhere without marketing, simply because nobody will know about your company and your products and services.

Use an online Marketing Platform to get started and build from there. It will save you both on time and money as it will cost you very little to get started, and require more resources only as you grow.

Are you using your analytics data, or are you just looking at it?

Web analytics is great, because it gives you exact and detailed information about how many visitors your website gets, how many users your apps have, and it tells you all about what they are doing, when they are doing it, how, and in what order.

Great! You know everything about your customers and potential customers and then again you know nothing at all because all you have for it is a huge pile of data about individuals, going about their day in the usual messy manner that all of us usually end up in when our plans meet reality.

So, how do you actually get from huge piles of data about the disorderly reality to something that you can use to make better business decisions and be more successful?

google analytics

Find usability problems and obstacles

One thing you can do is to look at flowcharts over your users behavior. Is it all smooth sailing from start to goal completion, or do they commonly get stuck in the process, or drift away into other things

Use analysis and visualization tools

Finding usability problems and issues with your site or app is possible through manual work, but it takes a lot of time and you may end up solving the wrong problem. To make really good use of your data you need the right tools.

There are great online tools for Google data visualization available to help you do just that. Instead of just looking at data they help you analyze and really understand data and the best thing is that you don’t even have to bother about actual numbers, because it’s all hands on manipulation of visual representations of reality

Customer Success for small business owners

Are you a beauty therapist, style blogger or small business owner? The competition is pretty hard online these days and it really helps to have some tricks up your sleeve to outdo the others who are also battling for the search terms on Google, because let’s be honest, organic search is not that organic anymore! But don’t fret; the good news is that we don’t need millions of clients to survive in our small businesses. Key is to find the core customer and keep them insanely happy. So happy that they keep coming back, recommend you to their friends and essentially do the marketing for you.

You can measure your customer success with customer success software that analyses your customers behaviours, how they feel about you and exactly how valuable they are to your business, which is a great way of figuring out exactly who that core customer is.  And when you do know who that customer is you can be effective with your marketing budget and avoid spending money on Facebook, Instagram and Google ads that goes up in smoke.

newsletter marketing clip art

Customer success services measure things like customer lifetime value, customer health score, Net Promoter Score, customer retention cost, customer satisfaction score, and renewal rate. Everything connects back to your monthly (perhaps recurring) revenue, making you a superstar within your specialized niche. This is why we encourage you to consider the customer success in your business before you turn to the marketing side of things, in order to reach higher goals.